What Does The Fox Say
Brothers Bård Ylvisåker and Vegard Ylvisåker recently uploaded a video asking that very question. The video is called “The Fox” and it was meant as a promo for their talk show on Norway’s TVNorge. Since then the video has gone viral and is currently up to 28 million views on YouTube (10/15/13).
My kids are walking around the house singing the lyrics and that’s my true measurement of a viral hit. The video looks extremely professional and the song is definitely produced in a studio despite it’s silly content. I think this is going to start becoming the new formula for YouTube hits but I’m hoping that there’s still views left for little guys out there.